To generate interest and bookings to St. Thomas for this year’s Carnival, the Tourism Department is launching a 60th Anniversary Carnival Promotion which will be available exclusively through www.cheapcaribbean.com, an online tour operator.
Travelers who book the promotion will save $200 on their airfare and hotel package, and will receive a $50 dining certificate and Carnival gift bag.
The package is available for booking between February 20 and March 19 for travel April 14 though 30.
“The 60th Anniversary of Carnival is shaping up to be one of the grandest events in Carnival history,” said Tourism Commissioner Beverly Nicholson Doty in a press release.
“In support of V.I. Carnival we want to invite the world to visit the U.S. Virgin Islands for this milestone occasion to experience the best of V.I. culture while enjoying our resorts, beaches, duty-free shopping and other world-class attractions.”
To promote this special offer the department will launch a print and radio advertising campaign, as well as a public relations blitz including a social media sweepstakes.
The advertising campaign will target the Caribbean region in addition to key U.S. cities such as Atlanta, Miami and New York where there are large Caribbean populations and many fans of Caribbean culture and music.
Radio promotions in those markets will give away grand prize trips to the Virgin Islands. The department will also launch a 60th Anniversary Carnival Sweepstakes on Facebook, which will be further promoted via Twitter and through other social media channels.
The winner will receive round-trip airfare for two, a hotel stay on St. Thomas, and the opportunity to participate in the Adult’s Parade as a member of a Carnival troupe.