May 24, 2006 – Schneider Regional Medical Center (SRMC) has won an award in health care advertising from a national health care marketing firm.
Creative Images Inc., an internationally recognized firm that specializes in strategic healthcare marketing, sponsors an annual program called the Aster Awards, which recognizes health care institutions and advertising agencies for excellence in advertising.
Creative Images honored Schneider Regional with a Bronze Award for TV/video advertising in the 2006 competition. Entitled "Schneider Regional Branding," the 30-second commercial features St. Thomas residents who talk about their positive experiences as patients.
The commercial ran in the summer and fall of 2005 on local television. The commercial also highlighted the new brand identity of SRMC, which consists of three facilities – Roy Lester Schneider Hospital, Myrah Keating Smith Community Health Center and the Charlotte Kimelman Cancer Center.
"We are honored to receive this national award, which was judged by a prestigious panel of health care marketing experts," said Rodney E. Miller Sr., president and CEO of SRMC.
Michael Burton, Schneider Regional's public information director, produced the commercial. Burton said the award "shows that we are producing high-quality work compared to other health care marketing and public relations professionals in the United States. The judging process for this award was very intense."
With nearly 2,500 total entries, participants in the Aster Awards compete against similarly sized organizations from all across the United States. Judging criteria include creativity, layout & design, typography, production quality, knowledge transfer and overall excellence.
"Schneider Regional Medical Center exhibited overall outstanding excellence in health care marketing, scoring in the top 16 percent of the judging process. It is an honor to have Schneider Regional participate in this year's competition producing such world-class marketing materials," said Aster Awards Corporate Director Randy Lucas.
All winners are posted on the Aster Awards official Web site and honored in the May/June issue of "Marketing Healthcare Today" magazine.
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