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Charlotte Amalie
Friday, August 12, 2022
HomeSource PicksThe Iconic Buccaneer Joins the Trademark Collection by Wyndham Brand

The Iconic Buccaneer Joins the Trademark Collection by Wyndham Brand

Elizabeth Armstrong is the third generation of her family to run the Buccaneer Beach & Golf Resort on St. Croix. (Screenshot)

The Armstrong family purchased the estate in 1922 as a cattle ranch, and in 1947, the family opened The Buccaneer as an 11-room inn and have since transformed it into one of the Caribbean’s landmark resorts. The Buccaneer’s property dates to the 1650s when the first building was constructed by a Knight of Malta and was later home to Danish Governor von Prock in the 1700s.

Ownership, management and staff will remain in place. The “soft branding” as a Trademark Collection by Wyndham encourages luxury properties in its portfolio to retain their independent status and character while allowing the reach of 86 million Wyndham Rewards members to access the resort via the compelling brand’s reservations system.

“We are very excited about the opportunities for growth with the increased reach and brand assurance to new markets. The quality of The Trademark Collection by Wyndham affiliates is impressive, and the soft-brand option is a perfect fit for both the present and the long-term growth of The Buccaneer resort product while protecting the historic and unique nature of the resort,” said Elizabeth Armstrong.

The transition to the Trademark Collection brand will be completed in the next few months. The Buccaneer invites the public to learn more about the collection.

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About Trademark Collection by Wyndham

Each of Trademark Collection by Wyndham’s hotels around the world boasts three common attributes: character, charm and individuality. Launched in 2017, Trademark Collection is geared to owners passionate about upholding their hotels’ independent spirit and designed for everyday travelers seeking distinctive, attainable accommodations in sought-after destinations. For more information, visit www.wyndhamhotels.com/trademark.

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Elizabeth Armstrong is the third generation of her family to run the Buccaneer Beach & Golf Resort on St. Croix. (Screenshot)
The Armstrong family purchased the estate in 1922 as a cattle ranch, and in 1947, the family opened The Buccaneer as an 11-room inn and have since transformed it into one of the Caribbean’s landmark resorts. The Buccaneer’s property dates to the 1650s when the first building was constructed by a Knight of Malta and was later home to Danish Governor von Prock in the 1700s. Ownership, management and staff will remain in place. The “soft branding” as a Trademark Collection by Wyndham encourages luxury properties in its portfolio to retain their independent status and character while allowing the reach of 86 million Wyndham Rewards members to access the resort via the compelling brand’s reservations system. “We are very excited about the opportunities for growth with the increased reach and brand assurance to new markets. The quality of The Trademark Collection by Wyndham affiliates is impressive, and the soft-brand option is a perfect fit for both the present and the long-term growth of The Buccaneer resort product while protecting the historic and unique nature of the resort,” said Elizabeth Armstrong. The transition to the Trademark Collection brand will be completed in the next few months. The Buccaneer invites the public to learn more about the collection. About Trademark Collection by Wyndham Each of Trademark Collection by Wyndham’s hotels around the world boasts three common attributes: character, charm and individuality. Launched in 2017, Trademark Collection is geared to owners passionate about upholding their hotels’ independent spirit and designed for everyday travelers seeking distinctive, attainable accommodations in sought-after destinations. For more information, visit www.wyndhamhotels.com/trademark.