Hunter Simpson, an 18-year-old solo artist from the Virgin Islands, is proving that passion, mentorship, and hard work can catapult a dream into reality. Born in Philadelphia and raised in the Virgin Islands since he was three years old, Simpson’s journey into the music world is as vibrant and dynamic as his sound — a fusion of soca, Caribbean rhythms, and modern storytelling.
Simpson’s connection to Caribbean music started early. “Even before moving to the V.I., I was raised on soca music and really just Caribbean music as a whole,” he explained.
His upbringing played a pivotal role in sparking his love for the culture and the music that would later define his career. However, it wasn’t until April of this year that Simpson formally began his journey as an artist. “I started making music back in April, and it’s been a rapid blaze since then,” he said.
Interestingly, Simpson’s decision to pursue music professionally was born out of a moment of serendipity. While attending Celebration on Saint John, he found himself on stage with soca star Voice. The viral social media post that followed brought him recognition and prompted others to encourage him to take music seriously. “A bunch of people were saying, ‘This is how you gon start as a soca artist,’ and I just started to take it seriously,’” Simpson shared.
Soon after, he began experimenting with songwriting. “I was on a safari ride one day to UVI, just listening to soca, and I thought back to the comments I got on stage. I decided to try writing a soca song, and it wasn’t half bad. I just kept practicing, DMing people for feedback, and they confirmed I might have something here.”
Simpson attributes much of his growth to the mentorship he received from well-known Virgin Islands artists, particularly Star Martin and Th3rd. These relationships were not built overnight but rather through persistence and a bit of courage. “I reached out to artists who had liked the viral post with me and Voice,” he said. “I sent them the reel and told them, ‘Hey, I just started making music and would love some feedback.’”
Martin was one of the first to respond. “From the jump, Star was one of the most supportive people,” Simpson said. “She told me my work was good, and when she came to the V.I., she offered to help me record in the studio.” This introduction led him to Th3rd, another prominent figure in the Virgin Islands music scene. “Th3rd saw me at Sibs one day, and it just clicked. He invited me to sit in on studio sessions, and from there, I started setting up my own projects.”
Simpson credits both mentors for helping him refine his craft. “Star and Th3rd really helped mold me into an actual artist, improving my songwriting and singing abilities,” he said. Their guidance gave him the confidence and skills to work independently.
Simpson is not just a rising star; he’s also a sophomore at the University of the Virgin Islands. Balancing academics and a burgeoning music career is no small feat. “It’s hard to give an answer about balance because I didn’t start releasing music until after school ended last semester,” he admitted. This semester, an exchange program has taken him to Philadelphia, offering him time to focus on his craft while managing a lighter course load.
“I think I got lucky with my schedule this semester,” he said. “I’ve had time to go to the studio and record without being overwhelmed by schoolwork.” But Simpson knows the balancing act will intensify. “Next semester, I’ll be back home at UVI, where more people know me, and it’ll be different. I’ll have to manage schoolwork, travel, and performances, but I’m excited for the challenge.”
A key factor in Simpson’s rapid rise has been his ability to harness the power of social media, particularly TikTok. In just two months, he has amassed over 18,000 followers, with his videos generating significant support for his music. “TikTok has been huge for me,” he said. “It’s helped me get into rooms with people I never thought I’d meet, like Kes. This isn’t just a hobby anymore – it’s a real opportunity.”
Simpson’s TikTok videos often feature his Virgin Islands flag prominently displayed in the background, a testament to his pride in his roots. “Every time I go live, people ask where I’m from, and I tell them, ‘The Virgin Islands,’” he said. “It’s cool to rep the V.I. in that light.”
Simpson’s music doesn’t just celebrate his personal journey; it also shines a spotlight on the culture of the Virgin Islands. His latest track, “Bro Code,” featuring Jab King, highlights the unique sounds and stories of the three islands. “We’re seeing a lot of crossovers with Bouyon music right now, and I love how it’s bringing different Caribbean sounds together,” he said.
For Simpson, representing the Virgin Islands goes beyond music. It’s about showcasing the islands’ rich culture and talent on a broader stage. “It’s one of the biggest things I take pride in,” he said. “The V.I. is getting a lot of love, not just from home but from places like Grenada.”
Simpson’s next big milestone is competing in the Soca Monarch on St. Croix. “It’s going to be a really dope experience,” he said. While he acknowledges the challenges of balancing school, music, and travel, he remains focused on his goal of growing as an artist. “Until I stop making music, I’m going to work hard and do what I can to become as big as possible.”
Simpson’s dedication and passion are evident in everything he does. “I started this because I thought it would be fun, and it’s been an incredible ride,” he said. “If you told me a year ago where I’d be now, I wouldn’t have believed you.”
Simpson’s journey from a college student with a love for music to a rising star is a testament to the power of perseverance and community. His story serves as an inspiration for aspiring artists in the Virgin Islands and beyond. “I want to show people that you can pursue your dreams while staying true to your roots,” he said.
As he prepares for the next chapter in his career, Simpson remains grounded in the values and culture that shaped him. “The Virgin Islands will always be a part of who I am,” he said. “I’m proud to represent my home and share our culture with the world.”
