Five companies owned by Innovative Communications Corp., including Virgin Islands Telephone Corp., will soon be known simply as Innovative, according to a statement released Friday by ICC.
In addition to Vitelco, the companies affected by the name change are Vitelcellular, Vitelcom, St. Croix Cable TV and St. Thomas-St. John Cable TV.
ICC Chief Operating Officer Thomas Minnich said in the statement that the name changes are "part of our consolidation and our goal to provide one-stop shopping for our customers."
According to the statement, the name change will be accompanied by a new logo and new uniforms for employees. Minnich said employees have been "enthusiastic and extremely coooperative" and lauded their "fine cooperation" and that of the United Steelworkers of America, which represents many ICC employees.
The five ICC companies will initially be known as Innovative Telephone, Innovative Wireless, Innovative Business Systems, Innovative Cable TV: St. Croix, and Innovative Cable TV: St. Thomas-St. John. All will share the customer-service telephone number 779-9999.
ICC is solely owned by Jeffrey Prosser, who also owns the Daily News and the V.I. Community Bank and is the largest private-sector employer in the U.S. Virgin Islands.
