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Charlotte Amalie
Sunday, June 23, 2024
HomeNewsArchivesMTV Viewers Could Be Singing the Blues Come Friday

MTV Viewers Could Be Singing the Blues Come Friday

If talks between MTV Networks and the company that negotiates programming fees for smaller cable companies, like Innovative Cable TV, break down, subscribers across the territory could find themselves without several channels at 1 a.m. Friday.
Those channels include: MTV (plus MTV2, MTV Hits, and MTV Tres), VH1 (plus VH1 Soul and VH1 Classic), CMT (and CMT Pure Country), Nickelodeon (plus Nicktoons and TeenNick), Comedy Central, Spike TV, and TV Land.
Innovative Cable is one of 1,000 members of the National Cable Telecommunications Cooperative (NCTC), the national nonprofit cable TV group that negotiates programming fees for smaller cable TV companies across the United States. According to an Innovative Cable press release, the cable company relies on the cooperative to negotiate the best rates.
Innovative Cable President Jennifer Matarangas-King did not return a phone call requesting comment.
The press release indicated it would not be beneficial for the customers of Innovative Cable for the company to negotiate directly with MTV Networks because NCTC can get a better deal.
The current contract between NCTC and MTV Networks expired Dec. 31, 2009, but as of Wednesday no new agreement was reached. The cooperative told Innovative Cable that if the negotiations prove unsuccessful, MTV Networks may discontinue the satellite feed to the cable companies that NCTC represents.
The press release indicated that the cooperative is continuing negotiations, and if necessary, will seek an additional extension beyond the 1 a.m. Friday deadline.
According to the press release, Innovative Cable supports the current negotiations with NCTC and hopes to continue carrying MTV Networks programming under the terms and conditions of the current agreement.
Innovative Cable said its priority is to maintain a balance between rising programming costs and providing a diverse channel lineup for its customers. The fact that hundreds of other cooperative members face the same risk of loss of programming emphasizes that this is not a local problem, but one on a national scale, the press release said.
Innovative Cable said it remains hopeful that an agreement will be reached between the cooperative and MTV Networks and will continue to notify its subscribers on the progress of the negotiations.

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