Regarding your article on cruise ships and branding, may I strongly suggest someone contact the marketing company Ries & Ries out of Atlanta? Laura and Al Ries will put St. Croix on the world tourist map to stay.
They co-authored "The 22 Immutable Laws of Branding" (in 1998) and several other books on the subject. They are simply the best.
Rand Middleton
St. Augustine, Fla. (formerly of Christiansted)
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