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Charlotte Amalie
Sunday, May 22, 2022
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CRUISE SHIP FORUM OFFERS LITTLE INSIGHT

Regarding your article on cruise ships and branding, may I strongly suggest someone contact the marketing company Ries & Ries out of Atlanta? Laura and Al Ries will put St. Croix on the world tourist map to stay.
They co-authored "The 22 Immutable Laws of Branding" (in 1998) and several other books on the subject. They are simply the best.
Rand Middleton
St. Augustine, Fla. (formerly of Christiansted)

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Regarding your article on cruise ships and branding, may I strongly suggest someone contact the marketing company Ries & Ries out of Atlanta? Laura and Al Ries will put St. Croix on the world tourist map to stay.
They co-authored "The 22 Immutable Laws of Branding" (in 1998) and several other books on the subject. They are simply the best.
Rand Middleton
St. Augustine, Fla. (formerly of Christiansted)

Editor's note: We welcome and encourage readers to keep the dialogue going by responding to Source commentary. Letters should be e-mailed with name and place of residence to source@viaccess.net.

Publisher's note : Like the St. Croix Source now? Find out how you can love us twice as much -- and show your support for the islands' free and independent news voice ... click here.