The life insurance industry is finding itself on unfamiliar ground. How does it advertise its product without appearing to be capitalizing on the recent World Trade Center tragedy and the anthrax scares. Life insurance is an image conscious industry that is dependant on its conservative, solid and dependable stature. It now finds itself questioning how it should advertise its product. A product that many people are also now wondering if they have enough of, or how and if it would cover them in light of the recent terrorist acts.
How does a life insurance company say, "Buy my policy," and not appear insensitive, as if to be exploiting those same events? At the same time, however, individuals may have concerns about their life insurance program or may have a question on how to start one, but they do not want to appear as if they are panicking or giving in to the terrorists. It is an awkward situation for the company and the consumer.
Actually, however, this presents an unprecedented opportunity for the life insurance industry to shine. The events of September 11th will give it the chance to show its tremendous financial strength; to show its unique ability to be resilient in the face of change and at the same time display stability during uncertain times. In short, they will pay their claims and be here tomorrow.
Life insurance companies have made themselves as consumer friendly as any company can. So if you have a question on your current life insurance policy or would like some facts on applying for a new one you can call a local agent, call your favorite company toll free direct or go online and request a quotation. If you are uncertain who to call, contact the Division of Banking and Insurance and ask for an up to date list of life insurance companies and agents licensed in the Virgin Islands. If you feel you need some answers there are plenty of resources available.
