James Schleifer, director of marketing for Absolut vodka, will address the Ad Club of the Virgin Islands at its February speakers meetings at noon on Feb. 13 at Chickie's Place in Frenchtown on St. Thomas, and at 6:30 p.m. the following day at the Divi Carina Bay Resort and Casino on St. Croix.
Schleifer has been director of marketing for Absolut vodka at Seagram Americas since 1998. He oversees all national and regional marketing initiatives for Absolut, today the number one imported vodka in the USA with sales of more than 4 million cases annually. In 1999-2000, Mr. Schleifer led the introduction and national rollout of Absolut Mandarin, the most successful spirits launch in Seagram's history. In 2000, he also oversaw the brand's 20th Anniversary advertising and marketing campaign, which celebrated the brand and its milestones since the launch of Absolut in the USA in 1980.
