Virgin Islands’ top-ranked track star Michelle Smith has signed a multiyear Name, Image, and Likeness deal with Adidas.
Smith closed out 2024 with impressive accomplishments, securing two gold medals at the CARIFTA Games. She won the 400-meter hurdles in 56.28 seconds and placed in the 800 meters with a time of 2:06.18.
Earlier this year, Smith was named Monteverde Academy’s “Unsung Hero” for cross-country and “Most Valuable Athlete” for track and field. At 18, she earned widespread recognition for her consistency and for representing the Virgin Islands with pride.
“It’s heartwarming and encouraging to see people supportive of my hard work; it motivates me to push harder toward my overall goal,” Smith said.
Smith continues to be supported by her coaches and parents, Keith and Mirielle Smith, both of whom were former champions in the sport.
“My mindset has evolved from when I first started,” Smith said. “At first, I was just running and doing what I had to do for the sport. But now, I have a game plan, set goals, and follow specific guidelines. My eating habits, sleep patterns, and good training help me focus and stay dedicated.”
Smith’s hard work and dedication have earned her the Adidas deal, which comes with both benefits and challenges. She is ecstatic about the opportunity and prepared to be the brand’s ambassador, wearing trendy gear this upcoming season.
“The partnership with Adidas is a big deal, but I like to take one step at a time instead of focusing on everything at once,” she said. “For anyone aspiring to follow in my footsteps and land such partnerships, I’d say to shape up your discipline. When the going gets tough, and even when you feel like quitting, you can’t. You just must keep going.”
Smith continues to train and prepare for upcoming meets, including CARIFTA in April and a possible summer competition.
