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Charlotte Amalie
Wednesday, April 23, 2025
HomeNewsLocal newsPhoto Focus: Black Friday Jump Up a Successful, Fun Time

Photo Focus: Black Friday Jump Up a Successful, Fun Time

After a belly-filling Thanksgiving Day, crowds of people were seen on Friday night walking it off at the Christiansted Jump Up Black Friday edition, a great kick-off to the local shopping season for many Christiansted businesses.

Packed Jump Up streets filled with visitors for the Thanksgiving holiday. (Source photo by Diana Dias)

This year, the V.I. Department of Tourism sponsored the event, and according to a member of the Christiansted Restaurant and Retail Association, Alexandria Francis Smith, over 20 vendors participated.

The St. Patrick School Steel Pan Orchestra plays music for onlookers. (Source photo by Diana Dias)

The streets were visibly packed with families, visitors, artists, street vendors, and lots of entertainment. At every block, there was something to listen to like the sounds of the steelpan from the St. Patrick’s School Steelpan Orchestra, and moko jumbies from the Allstar moko jumbies could be seen dancing to the beat of the pan. There was also Gyasie Clarke on the guitar, providing smooth acoustic sounds.

Sounds of the steelpan and bass guitar played as patrons shopped. (Source photo by Diana Dias)
Santa Claus visits Jump Up on Friday night, bringing the holiday spirit to shoppers in Christiansted. (Source photo by Diana Dias)

Santa Claus was also there making sure that everyone was merry, even taking a moment to take pictures and hand out gifts.

Ms. Central High School 2023-2024 Ja’Herah Chelcher indulges in fun times at Jump Up. (Source photo by Diana Dias)

Ms. Central High School 2023-2024 Ja’Herah Chelcher was making her final rounds as she prepares to give up her crown in December. She said, “Just soaking it up.”

Many attendees enjoyed refreshing local treats of coconut water and cane juice. (Source photo by Diana Dias)

Vendors like Marie Orr and Zak Orr, who own Melee Mobile Bar and Cocktail Company, have participated in Jump Up since it returned after COVID-19 lockdowns. They were almost sold out of beverage flavors. “It’s been busy, we were hoping it would be because we know that tonight is the mark of the season being back,” Marie Orr said. “Tonight exceeded our expectations.”

Restaurant employee Thomas Christoph from Alfio’s Pizza said he was selling out of pizza as quickly as they were coming out and had a full restaurant inside. “It’s a good night,” he said. Other food vendors experienced long lines, like Diane Roti Master, where a line could be seen wrapped around the street.

Owner of Roti Master Diane assembles a delicious roti for customers. Many vendors experienced long lines and some sold out of delicious food signifying a great turnout. (Source photo by Diana Dias)
Families gathered for late-night dinner at Schupe’s on the Boardwalk while music from the streets of Christiansted town played in the background. (Source photo by Diana Dias)

Families had the option of eating from the vendors or patronizing the restaurants that were open and ready to serve. 

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