The American Advertising Federation of the U.S. Virgin Islands held the 2010 ADDY Awards on April 24, honoring the best in TV, print, radio and online advertising created by local V.I. companies.
“It was a spectacular evening with colleagues and friends celebrating hard work and successful projects,” said Kevin Hughes, president of the AAF-USVI. “The talent in this market is exceptional. I am proud to lead a group of professionals with this level of talent across so many mediums.”
President Hughes welcomed the many new AAF members, which includes All At Sea, Happy and Free Studios, Island Empire, Island Business Graphics, SitaRamFilmGroup, VI Lottery and VI Now, all of which took awards during the evening. The top awards were evenly spread out, with UVI taking Best of Radio; SitaRamFilmGroup, Best of TV; and MLB Creative, Best of Print and Best of Online. The coveted Best of Show also went to MLB Creative for their newspaper ad for Banco Popular’s direct deposit campaign. The national judging panel, Chic Davis, Lisa Colantuono and Leslie Winthrop, hailed the Banco Popular entry as “original, clever, nicely designed and written — qualities hard to achieve in the banking industry which is highly regulated.”
Terri Brown, CEO of MLB Creative, accepted the grand prize surrounded by her team and clients from Banco Popular. “The real winners at an evening like this are the clients. Of course, all the creative people here tonight are proud, but clients are the ones who really win with outstanding work that sells products, gains market share and creates loyalty. Thank you to Banco Popular for giving us the creative freedom to do our best work,” said Brown.
MLB Creative took the most overall awards followed by MaLinda Media from St. John for their St. Thomas and St. John publications. First Bank, Cool Signs, UVI, VI Lottery and VI Now were also awarded numerous awards.
A highlight of the evening was the Student ADDY Awards. Paul Remy Jr. was awarded the Student Best of Show ADDY and was also recognized for being the recipient of a $1,000 Silver AAF Scholarship Award based on academic excellence and community involvement. Remy was hired by MLB Creative after he served his UVI internship with the firm in the spring quarter.
ADDY chairperson, Lisa Jamil of the V.I. Daily News, applauded the generosity of the corporate sponsors. “First Bank, Choice Communications, VI Lottery, Banco Popular, Sugar Estate Distributing, Southland Gaming and the V.I. Daily News recognize the value of advertising to the community and were very gracious to support this event and our student intern program.” The V.I. Daily News printed the evening’s program, which showcased the awards line-up and programs of the AAF-USVI.
The AAF-USVI is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most comprehensive and prestigious competition, recognizing creative excellence in numerous media categories. This year, over 100 entries were judged in 56 categories.
All winning local awards were forwarded to the District Competition where winners of that competition will go on to compete with the best advertisements from the U.S. and the Caribbean in the National ADDY Competition.
For membership information or ADDY information, e-mail Terri Brown at terri@mlbcreative.com.
Best of Category ADDY Awards:
Best of Radio
Award: Gold ADDY® Award
Entrant: University of the Virgin Islands
Advertiser: University of the Virgin Islands / PR
Title: University of the Virgin Islands ‘Afternoon on the Green’ :60 Radio
Credits:
Patrice Johnson, UVI Director of Public Relations
Nanyamka Farrelly, UVI Public Relations Specialist
Ashley “Ashanti” George, Lyricist / Composer
Best of Print
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Direct Deposit Newspaper Ad
Credits:
Terri Brown, CEO / AE
Beth Mock Le Blanc, Chief Creative Officer
Kira Cortese, Senior
Cliff Manspeaker, Jr., Programming
Bonnie Moron and Angela Vasquez, Clients
Best of Television
Award: Gold ADDY® Award
Entrant:. SitaRamFilmGroup (SFG)
Advertiser: Stop The Bleeding, Inc
Title: You Have The Power
Credits:
Cathy SitaRam, Director
Cathy SitaRam, Writer
Irv Goodnoff, Director of Photography
Cathy SitaRam, Producer
Sandra Setorie, Co-Producer
LeMar McNair (SFG)),Co-Producer
Cheryl Francis, Executive Producer
Best of Online
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser:
Title: MLB Creative Website
Credits:
Beth Mock Le Blanc, Chief Creative Officer
Terri Brown, CEO, Copywriting
Kira Cortese, Senior Designer
Cliff Manspeaker, Jr., Programming
OVERALL ADDY BEST OF SHOW
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Direct Deposit Newspaper Ad
Credits:
Terri Brown, CEO / AE
Beth Mock Le Blanc, Chief Creative Officer
Kira Cortese, Senior
Cliff Manspeaker, Jr., Programming
Bonnie Moron and Angela Vasquez, Clients
RADIO
Music with Lyrics
Award: Gold ADDY®
Entrant: University of the Virgin Islands / PR
Advertiser: University of the Virgin Islands
Title: University of the Virgin Islands ‘Afternoon on the Green’ Jingle
Credits:
Patrice Johnson, UVI Director of Public Relations
Nanyamka Farrelly, UVI Public Relations Specialist
Ashley “Ashanti” George, Lyricist / Composer
:30 Radio
Award: Silver ADDY® Award
Entrant: Ackley Media Group
Advertiser: Austin Front End Lifter
Title: Help Me Kiddie
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: McDonald’s
Title: McDonald’s Killer Fish Sandwich
Credits:
Terri Brown, CEO / Copywriter / Creative Direction
Phil Archer, Crucial Productions
:60 Radio
Award: Gold ADDY® Award
Entrant: University of the Virgin Islands
Advertiser: University of the Virgin Islands / PR
Title: University of the Virgin Islands ‘Afternoon on the Green’ :60 Radio
Credits:
Patrice Johnson, UVI Director of Public Relations
Nanyamka Farrelly, UVI Public Relations Specialist
Ashley “Ashanti” George, Lyricist / Composer
TELEVISION
:30 Television Spot
Award: Silver ADDY® Award
Entrant: VI Lottery
Advertiser: VI Lottery
Title: VI Lottery ‘Winter Winnerland’ 30 TV
Award: Gold ADDY® Award
Entrant: SitaRamFilmGroup (SFG)
Advertiser: USVI Government Employees Retirement System
Title: GERS 50th Anniversary
Credits:
Cathy SitaRam, Director
Cathy SitaRam, Writer
William Garcia, Director of Photography
Cathy SitaRam, Producer
Austin Nibbs, Executive Producer
:60 Television Spot
Award: Gold ADDY® Award
Entrant: VI Lottery
Advertiser: VI Lottery
Title: Dion Parsons for the VI Lottery
Credits:
Aubrey Burgess, Assistant Director, Client
Telltale-Pictures, Eric Zucker, Producer, Director, Creative
Dion Parsons, Talent
Conrad Francois, Client
Audio/Visual Sales Presentation
Award: Gold ADDY® Award
Entrant: Gumbs Group, LLC
Advertiser: Magens Bay Authority
Title: Magens Bay: Beauty and the Beach
Credit:
Gloria Gumbs, Executive Producer & Production Manager
Gloria Gumbs, Scriptwriter, Camera & Creative Director
James H. Gumbs, Jr., Executive Producer & Production
Africah N.T. Harrigan, Associate Producer & Asst.
Lee Vanterpool, Narrator
Rob Kunkel, Reenactment of Arthur S. Fairchild
Motive Media/Elite Meetings Intl., & Andre Webber, Aerial
Judi Shimel & Myron Jackson, Script Revisions & Bill Bass Steel Pans, Steelpan Music
Gladys Abraham Elem. Choir/Jamesie…All Stars, Folk
Kandis Gumbs & Gloria Gumbs, Additional Music
ISW Studios, Announcer Audio Recording
COLLATERAL
Menu Design
Silver ADDY® Award
Entrant: Cool Signs
Advertiser: Wikked
Title: Wiiked Promotional Drink Menu
Four Color Brochure
Award: Silver ADDY® Award
Entrant: University of the Virgin Islands / PR
Advertiser: University of the Virgin Islands
Title: University of the Virgin Islands President’s Report
Award: Gold ADDY® Award
Entrant: Kate N Design, Inc.
Advertiser: Kismet
Title: Kismet
Credit:
Kate Norfleet, Designer / Copywriter / Photographer
Steve Simonsen, Photographer
Don Herbert, Photographer
Jerry and Elizabeth DeJesus, Copywriter
NEWSPAPER
Newspaper / Fractional Page Color
Award: Silver ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular "Backpack by Popular Demand" Student Loan Ad
Award: Silver ADDY® Award
Entrant: Island Empire, Inc.
Advertiser: Island Empire, Inc.
Title: Jamaican Proverb
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Direct Deposit Newspaper Ad
Credits:
Terri Brown, CEO / AE
Beth Mock Le Blanc, Chief Creative Officer
Kira Cortese, Senior
Cliff Manspeaker, Jr., Programming
Bonnie Moron and Angela Vasquez, Clients
OUTDOOR & SIGNAGE
Interior Signage
Award: Silver ADDY® Award
Entrant: Cool Signs
Advertiser: Schooner Bay Market Place
Title: Schooner Bay Marketplace interior signage
Award: Gold ADDY® Award
Entrant: Cool Signs
Advertiser: Enkai Sushi Lounge
Title: Enkai Restroom Signs
Credits:
Cyrstal Broome, Designer
ONLINE
Consumer Services Websites
Award: Silver ADDY® Award
Entrant: Happy and Free Studios
Advertiser: Daydreamervi Website
Title: Bali Bound
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Ultimate Chef Competition Website
Credits:
Terri Brown, CEO / AE
Beth Mock Le Blanc, Chief Creative Officer
Kira Cortese, Senior Designer
Cliff Manspeaker, Jr., Programming
Bonnie Moron and Angela Vasquez, Clients
Podcast
Award: Gold ADDY® Award
Entrant: VInow.com
Advertiser: VInow.com
Title: Podcast From Paradise – “Just How Cold Was It”
Credits:
Alex Randall, Host
Sophia Aubin, Editor
Ansen Sligar, Designer
Webisode
Award: Silver ADDY® Award
Entrant: VInow.com
Advertiser: VInow.com
Title: Colors Of Paradise – U.S. Virgin Islands Quarter Release Ceremony
Award: Gold ADDY® Award
Entrant: VInow.com
Advertiser: VInow.com
Title: Colors Of Paradise – Hike to Honeymoon Beach
Credits:
Africah Harrigan, Producer / Host / Editor / Copywriter
Sophia Aubin, Executive Producer / Copywriter
Ansen Sligar, Camera Operator / Sound
Consumer HTML Product Websites
Award: Gold ADDY® Award
Entrant: Happy and Free Studios
Advertiser: Virgin Islands Lottery
Title: The Virgin Islands Lottery Website
Credits:
Ruth Caplin, Creative Director, Happy and Free Studios
Everson Benjamin, Deputy Executive Director – VI Lottery
A.C. Burgess, Assistant to the Executive Director – VI Lottery
Gary Christensen, Videographer and Editor
Micro or Mini Website
Award: Silver ADDY® Award
Entrant: MLB Creative
Advertiser: VI Lottery Commission
Title: Virgin Islands Lottery ‘Winter Winnerland’ Splash Page
NON-TRADITIONAL ADVERTISING
Award: Gold ADDY® Award
Entrant: Cool Signs
Advertiser: Ken’s Gourmet Gelo Shots
Title: Ken’s Gourmet Gelo Shots Mini-Fridge Wrap
Credits:
Rebecca Waterfall, Designer
PUBLICATION DESIGN
Book Design
Award: Silver ADDY® Award
Entrant: All At Sea
Advertiser: Yacht Essentials
Title: Yacht Essentials Annual Port Guide
Magazine Design
Award: Gold ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. John Magazine
Title: St. John Magazine
Credits:
The MaLinda Media Team, Writers and Photographers
MaLinda Nelson, Graphic Designer / Creative Director
Award: Gold ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. Thomas Magazine
Title: St. Thomas Magazine
Credits:
The MaLinda Media Team, Writers and Photographers
MaLinda Nelson, Graphic Designer / Creative Director
Publication Cover Design
Award: Silver ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. John Magazine
Title: St. John Magazine
Credit:
The MaLinda Media Team, Writers and Photographers
MaLinda Nelson, Graphic Designer / Creative Director
Publication Cover Design
Award: Silver ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. Thomas Magazine
Title: St. Thomas Magazine
Publication Cover Design
Award: Silver ADDY® Award
Entrant: All At Sea
Advertiser: Yacht Essentials
Title: Yacht Essentials Magazine Cover Design
Editorial Design
Editorial Feature Spread
Award: Silver ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. Thomas Magazine
Title: Fishing with the Frenchies
Editorial Feature Spread
Award: Silver ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. Thomas Magazine
Title: Petite-Sturm House: A Date with Destiny
Editorial Feature Spread
Award: Silver ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. John Magazine
Title: Blink and You’ll Miss It – Hercules Pate Delight
Title: Blink and You’ll Miss It – Hercules Pate Delight
Editorial Feature Spread
Award: Gold ADDY® Award
Entrant: MaLinda Media LLC
Advertiser: St. Thomas Magazine
Title: Garden of Good Eating
Credits:
Carol Bareuther, Writer
Dean Barnes, Photographer
MaLinda Nelson, Graphic Designer / Creative Director
ADVERTISING ARTS
Logo Design
Award: Silver ADDY® Award
Entrant: FirstBank
Advertiser: FirstBank
Title: FirstBank ‘Lead First Academy’ Logo
Award: Silver ADDY® Award
Entrant: Island Business Graphics
Advertiser: Old Stone Farmhouse / Charles Mereday
Title: Old Stone Farmhouse / Charles Mereday
Award: Silver ADDY® Award
Entrant: AdPro
Advertiser: Paulette’s Patio / Herve Restaurant
Title: Paulette’s Patio logo
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Ultimate Chef Competition Logo
Credits:
Beth Mock Le Blanc, Chief Creative Officer
Terri Brown, CEO / AE
Kira Cortese, Senior Designer
Bonnie Moron and Angela Vasquez, Clients
Illustration
Award: Silver ADDY® Award
Entrant: Lambert Media Team
Advertiser: Department of Health
Title: Cover Your Cough
Video Animation and Special Effects
Award: Silver ADDY® Award
Entrant: VI Lottery
Advertiser: VI Lottery
Title: VI Lottery ‘Winter Winnerland’ TV Animation
ADVERTISING FOR THE ARTS
Brochure
Award: Gold ADDY® Award
Entrant: Reichhold Center for the Arts
Advertiser: Reichhold Center
Title: Reichhold 2009-2010 Season Brochure
Credits:
Karen Gutloff, Editor
Mike Frederick, Graphic Designer
Integrated Campaign
Award: Gold ADDY® Award
Entrant: Reichhold Center
Advertiser: Reichhold Center for the Arts
Title: Reichhold 2009-2010 Season Campaign
Credits:
Karen Gutloff, Marketing Manager / Editor
Mike Frederick, Graphic Designer
Denise Humphrey, Reichhold Center, Co-Director, Video
CAMPAIGNS
Integrated Campaign
Award: Silver ADDY® Award
Entrant: MLB Creative
Advertiser: Banco Popular
Title: Banco Popular Ultimate Chef Campaign
Award: Silver ADDY® Award
Entrant: FirstBank
Advertiser: FirstBank
Title: FirstBank ‘Beyond Green Bags’ Green Campaign
Award: Silver ADDY® Award
Entrant: FirstBank
Advertiser: FirstBank
Title: FirstBank ‘Mobile Banking’ Campaign FirstBank
Newspaper Campaign B&W
Award: Silver ADDY® Award
Entrant: FirstBank
Advertiser: FirstBank
Title: FirstBank ‘Beyond Green Bags’ Green Campaign
Radio Campaign
Award: Silver ADDY® Award
Entrant: Ackley Media Group
Advertiser: Club Jaguars
Title: G-Pain is the name
PUBLIC SERVICE TELEVISION
Award: Silver ADDY® Award
Entrant: Lambert Media Team
Advertiser: Department of Justice
Title: Stalking..The Garage
Award: Gold ADDY® Award
Entrant:. SitaRamFilmGroup (SFG)
Advertiser: Stop The Bleeding, Inc
Title: You Have The Power
Credits:
Cathy SitaRam, Director
Cathy SitaRam, Writer
Irv Goodnoff, Director of Photography
Cathy SitaRam, Producer
Sandra Setorie, Co-Producer
LeMar McNair (SFG)),Co-Producer
Cheryl Francis, Executive Producer
ADVERTISING INDUSTRY PROMOTION
Stationery Package
Award: Gold ADDY® Award
Entrant: Island Business Graphics
Advertiser: Kelly O Photo Stationery
Title: Kelly O Photo / Kelly O’Brien Uszenski
Credits:
Kelly O’Brien Uszenski, Wedding & Portrait Photographer
Broadcast
Award: Gold ADDY® Award
Entrant: Lambert Media Team
Advertiser: Lambert Media Team
Title: It’s a Jungle
Credits:
Lou Lambert, Creative
Lakisha Thomas, Talent
Dwight Winston, Production Assistant
Interactive
Award: Gold ADDY® Award
Entrant: MLB Creative
Advertiser:
Title: MLB Creative Website
Credits:
Beth Mock Le Blanc, Chief Creative Officer
Terri Brown, CEO, Copywriting
Kira Cortese, Senior Designer
Cliff Manspeaker, Jr., Programming
• • • •
Student ADDY Awards
Award: Silver ADDY® Student Award
Entrant: St. Clair Hodge
Category: Mixed Media Campaign
Title: SBDC Campaign
Award: Silver ADDY® Student Award
Entrant: Ava Gumbs
Category: Television
Title: Inside VIEPSCO
Award: Gold ADDY® Student Award
Entrant: Paul Remy Jr.
Category: Collateral Material Poster
Title: Virgin Islands Scenic Locations
Credits:
Paul Remy Jr., Graphic Designer
