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Charlotte Amalie
Wednesday, July 28, 2021
HomeCommunitySchoolsViya Supports UVI’s 13D Business Launch Competition With $50,000 in Prize Funds

Viya Supports UVI’s 13D Business Launch Competition With $50,000 in Prize Funds

Christina Lee owns Fall in Love with the Virgin Islands. (Submitted photo)

The University of the Virgin Islands’ 2021 13D Business Launch Competition was recently held virtually and is the culmination of a series of four independently run entrepreneurial programs at UVI. Viya, for the past nine years, has provided $50,000 in prize money for the winners.

The competition, sponsored by 13D Research and Viya, is designed to eliminate the obstacle of financing for UVI student entrepreneurs who have developed potentially profitable businesses but could benefit from access to start-up capital.

Although COVID-19 created a challenge for students throughout the Virgin Islands, three firms pitched the judges for the startup funds they needed to launch their businesses. Those judges were:

  • Jennifer Matarangas-King (VP of Public Relations and Governmental Affairs for Viya)
  • Jonathan Gula (formerly of 13D Research)
  • Leon Hughes (CEO of NEARiX)
  • Dr. Tom Lombardi (University of the Virgin Islands)

After significant deliberation by the judges, the three business that pitched were all awarded startup funds consistent with their firms’ needs. Those three firms are:

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Bloom Altitude 365

Founder: Jessica LaPlace

Startup funds awarded: $24,000

Bloom Altitude 365 is an online organic hemp-based products retail shop.

Fall in Love with the Virgin Islands

Founder: Christina Lee

Startup funds awarded: $17,000

Fall in Love with the Virgin Islands is a digital media marketing company utilizing digital media devices that will be installed in taxi cabs in the Virgin Islands.

Melanin Suds

Founder: Lateefah Evans

Startup funds awarded: $6,000

Melanin Suds is a handmade artisan soap company.

Lateefah Evans owns Melanin Suds. (Submitted photo)

Jennifer Matarangas-King, vice president of public relations and governmental affairs, has served as a judge since the inception of the program.

“Viya is pleased to once again provide prize money for this incredible program that provides financial support and resources for Virgin Islands entrepreneurs whose business ideas are truly innovative. This is another facet of Viya’s continuous support for the University of the Virgin Islands and Virgin Islands scholars,” Matarangas King said.

She said, “We were especially proud of these leaders who created businesses during a very challenging time in history when many small

businesses were shuttered. The fact that these entrepreneurs developed a business plan, sought funding, and brought their dreams to fruition is truly commendable. On behalf of the Viya team, I wish the winners all the best in their business endeavors.”

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