Scotiabank created a five-foot high, 50th anniversary cake. Choice Wireless built a bright green Android. The Daily News created a huge piece of pie with whipped cream, and MLB Creative built a logo wall. All sculptures were built entirely of canned food and all will go to charity for Thanksgiving and beyond.
This past Saturday at Tutu Park Mall, four corporate teams put their creativity to the test at “Canstruction,” a global initiative that raises food for hunger relief projects. Teams purchased and created sculptures using more than 4,000 cans of food that will be given to Catholic Charities of the Virgin Islands, the Salvation Army and Family Resource Center to stock their shelves for months to come.
The event was organized by the Caribbean Advertising Federation (CAF), a division of the American Advertising Federation (AAF) and sponsored by Scotiabank.
According to Sadie Clendinen, marketing manager for Scotiabank, the event was a big success. “Every year our employees participate in projects to fund local food banks. Canstruction was a fun way to call attention to our community’s need for stocks of non-perishable foods.”
Scotiabank took the award for structural integrity for their 1,244-can, three-layer cake celebrating 50 years of banking in the U.S. Virgin Islands. The Daily News was awarded best design and MLB Creative, the best use of labels. Choice Wireless was named the overall winner with their bright green Android built out of cans of peas.
Contest judge Cathy O’Gara, editor for Destinations In-Flight magazine and owner of Ad Pro, said the decision was tough, but, “The Android was very clever and unexpected. The labels were the perfect color with white tuna cans accenting the eyes. Very creative!”
CAF hosted the territory’s first-ever Canstruction event in the Virgin Islands. Canstruction® is a competition that pits corporate teams against each other to create the best sculpture made entirely of canned foods. The works of canned art are judged, exhibited to the public and then dismantled to be given to charity.
Sculptures created by Scotiabank, Choice Wireless, MLB Creative and the Daily News are on view at the Tutu Park Mall in the former FYE store until Wednesday morning. 2013 Canstruction sponsors were Scotiabank, Choice Wireless, the Daily News, MLB Creative, Tutu Park Mall, Plaza Extra and Mad Max Signs. Treats were supplied for the teams by V.I. Pop Kettlecorn. Additional photos will be available on the Caribbean Advertising Federation Facebook page.