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Ad Club Guest to Speak on 'Search Engine Optimization'

Jan. 28, 2006 – The Ad Club of the Virgin Islands presents Ray Villares, who will discuss "Search Engine Optimization for CEOs" at noon on Tuesday, Feb.7, on St. Thomas at Marriott's Frenchman's Reef Beach Resort. Tickets are $15 for members, $30 for non-members.

Villares will help business leaders determine how to get the best placement in search results on Google, Yahoo!, MSN and other search engines. He will give tips on how to make a Web site more search-engine compatible and promote it to the most popular engines and directories, as well as how to perform keyword research and choose the best target keywords to attract a qualified audience. He will also discuss how reciprocal links can benefit your search engine rankings and how to acquire them. Other topics covered will be user-friendly design standards that drive site traffic and convert visitors to customers, how to write appealing copy that describes your products and services and entices the readers to purchase or sign up, as well as how to integrate target search keywords to increase search engine rankings without turning off the reader.
This 30-year-old powerhouse is the co-founder of the Sarasota Young Professionals Group, a successful model to help create a voice for young professionals. The organization recruits, retains and develops the young, talented work force in the local community.

Ray Villares is co-owner and creative director of GravityFree, an award-winning Internet developer that has a combined portfolio of over 450 Internet, eCommerce and Business2Business projects. Clients include start-ups and Fortune 500 companies.
For information or tickets, call Gloria Gumbs at 776-7635 or Lydia Harris at 714-3762. You can also visit the Advertising Club of the Virgin Islands website at www.adclubvi.org

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