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Austin, MLB Creative Take Top Spots at ADDYs, Along With Perron of Paint Depot

March 13, 2005 — "Austin," "MLB Creative," "Paint Depot – Mike Perron," were the names most likely to be heard on Saturday night as the Virgin Islands Advertising Club held its 2005 ADDY Awards, its annual advertising competition. But they weren't the only winners, dozens of people were acknowledged for their outstanding work.
The competition, in it's 23rd year, is what many in the ad business work and wait for – besides their clients, of course. The event was held aboard the Romantica, a 117-foot luxury yacht, that cruised the Charlotte Amalie Harbor while 100 people dined and watched a one-hour video that showcased the winners.
MLB Creative, headed by Terri Brown, won the "Overall Best of Show" award for the Humane Society "Lucky Dog" dog cookie labels, described by one of the judges as an "absolutely flawless graphic design of national caliber." MLB took five more gold and 11 silver ADDYs.
Brown was elated with the win saying, "We won one for the puppies."
Austin Advertising won the largest number of ADDYs, taking seven gold and 15 silver awards. Brian Squires, president of Austin, was not aboard, but was well represented by other members of the Austin team; Lisa Meersman, art director; Francesca Klein, designer; Germaine Griffith, account executive; Paula Querrard; account manager and representative. Each was acknowledged and rewarded well for the work they put in to the various winning campaigns for clients such as MSI Building Supplies, Interiors, and Sea Island Hotel.
For each category, a Donald Plantz award was presented to the best entry in that category.
"MSI Maze Nails," produced by Austin, won the Donald Plantz Best of Broadcast.
Western Auto's "Father's Day" radio spot, produced by the Lambert Media Team, was selected Best of Radio, and Best of Print went to The Paint Depot.
Michael Perron, owner of the Paint Depot, also walked away with four gold and five silver ADDYs. Perron mostly won for his print campaigns, but he also captured a silver and gold in the copywriting category – the gold for his "We go the extra 5,290 feet," piece.
The Ad Club of the Virgin Islands is a member of the American Advertising Federation, which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are the world's largest and, according to Bob Austin, club founder and current president, arguably the toughest advertising competition, representing the true spirit of creative excellence by recognizing all forms of advertising from media of all types.
The gala was hosted by Sheldon Turnbull, of Knight Quality Stations, and Rose Jensen, of Pirate Radio. The two kept things moving and the audience entertained.
By the end of the night, a total of 24 gold and 55 silver ADDYs were presented. The competition drew 184 entries.
But what's more, Saturday night was not the end of line for the year's best creators. The work of top-winning ADDY awardees is forwarded to the district competition. District winners advance to compete with the best advertisements from across the entire US in the national ADDY competition.
The competition judges included national ADDY Chairman, Tony Pearman; Peter O'Carroll, three-term past president of the Lake Charles Advertising Federation, and Gerald Hunnicutt, the 4th District programs chairman of the American Advertising Federation. The 2005 ADDYs were sponsored by Romantica Excursions, West Indies Corporation, Bellows International Inc., and Marriott Frenchman's Reef Resort.
MAJOR AWARDS:
OVERALL BEST OF SHOW
''Lucky Dog'' Dog Cookie Labels
For St. Thomas – St. John Humane Society
By MLBcreative

The Donald Plantz Best of Print
Black & White / Full Page Newspaper Ad

"When choosing a paint color…"
For The Paint Depot Inc.
By The Paint Depot Inc.
The Donald Plantz Best of Radio
:60 Radio Spot

Western Auto Fathers Day
For Western Auto
By Lambert Media Team
The Donald Plantz Best of Television
Maze Nails, Lumber, Phone/Fax Television Campaign
For MSI Building Supplies
By Austin

COMPLETE LIST OF WINNERS
SALES PROMOTION Product or Service Sales Presentation – Sales Kit Award
Silver ADDY® Award

MLB Creative
UVI Research & Technology Park Sales Kit
For UVI Research & Technology Park
Contributors:
Jennifer Birdsall, Designer
Beth LeBlanc, Designer
Terri Brown, Copywriting
Denise Kurg, Client / Copywriting
Malcolm Kirwan, Client
SALES PROMOTION – Menu
Silver ADDY® Award

MLBcreative
Blue Moon Wine Tasting Menu
For West Indies Corporation
Jennifer Birdsall, Designer
Terri Brown, Copywriter / Project Manager
SALES PROMOTION – Packaging
Silver ADDY® Award

620 Design
Black Messenjahz CD
For Black Messenjahz
Jean Picou, Art Director/Designer
COLLATERAL MATERIAL – Stationery Package
Silver ADDY® Award

Kate N Design, Inc.
Hawksview Estate
For Karl Erivan and Katrin Haub
Kate Norfleet, Illustrator
Kate Norfleet, layout, design & production
Winsted Thermographers, Printers
COLLATERAL MATERIAL – Less Than Four-Color Brochure
Silver ADDY® Award

Kate N Design, Inc.
Westin St. John Running Guide
For Westin St. John Resort & Villas
Kate Norfleet, layout
Multi-Copy, printers
Matt Balcik, concept
COLLATERAL MATERIAL – Four-Color Brochure
Gold ADDY® Award

Gary Felton Photographer
Runaway yacht brochure
For Jim and Lisa Ringland
Gold ADDY® Award
St. John Printing + Design
2004 Beaches to Blossoms Calendar
For Elaine Estern, Coconut Coast Studios
Lee Stanciauskas, Design/production
Elaine Estern, Artist
Silver ADDY® Award
Austin
Enhanced Calling Features Brochure
For Innovative Telephone
Francesca Klein, Designer
PUBLICATION DESIGN – Magazine Or Book Cover
Silver ADDY® Award

Great Dane, Inc.
St John Guidebook 2005 Cover
St John Guidebook
Arne Jakobsen, Publisher/designer
Linda Smith Palmer, Cartoonist
Lee Stanciauskas, Graphic Designer
Steve Simonsen, Photographer
PUBLICATION DESIGN – Trade Or Consumer Publication
Gold ADDY® Award

Steve Simonsen Photography Inc.
LIVING ART
Steve Simonsen Photography Inc.
Silver ADDY® Award
St. John Printing + Design
A Field Guide to Native Trees & Plants of East End, St. John, U.S. Virgin Islands
For Center for the Environment Inc.
Lee Stanciauskas, Designer/Production
Eleanor Gibney, Author
Doug White, Digital Photography
COLLATERAL MATERIAL – Special Event Card
Gold ADDY® Award

Monkeyfist Studios Inc
Boateam Christmas
For Boateam International Ltd
Barbara J Laucius, Artist
COLLATERAL MATERIAL – Special Event / Invitation
Gold ADDY® Award

MLBcreative
Gourmet Gallery Wine Tasting Invitation
For West Indies Corporation
Jennifer Birdsall, Designer
Terri Brown, Copywriter / Project Manager
Gold ADDY® Award
Grass Hut Design
New Year's Eve Invite
For Jill Ramsey
Terri Wunschel, Designer/Illustrator
Jill Ramsey, Client
COLLATERAL MATERIAL – Special Event Campaign
Silver ADDY® Award

MLBcreative
Blue Moon Wine Tasting Campaign
For West Indies Corporation
Jennnifer Birdsall, Design
Terri Brown, Project Manager / Copywriter
DIRECT MARKETING – Apparel Specialty Advertising
Silver ADDY® Award

Coors Light Carnival T-Shirt
Bellows International, Ltd.
Coors Brewing Co.
Amy Heikkila, Marketing Manager
Mike Frederick, Art Director
Paul Borghi, Illustration
OUT-OF-HOME – Exterior Site
Silver ADDY® Award

MLBcreative
St. Thomas Skyride Banners
St. Thomas Skyride
Jennifer Birdsall, Designer
Terri Brown, Project Ma
nager
Murray Pridham, Client
OUT-OF-HOME – Campaign
Silver ADDY® Award

Austin
Take Me To KFC
For KFC
Lisa Meersman, Art Director
CONSUMER MAGAZINE AD – Less Than Four-Color / Full Page
Silver ADDY®

Austin
Life Gets Better With Color
For Guardian Insurance
Brian Squires, Copywriter
Lisa Meersman, Art Director/Designer
CONSUMER MAGAZINE – Four-color / Full Page
Silver ADDY® Award

MLBcreative
Choice Communications Carnival Ad
For Choice Communications
Jennifer Birdsall, Designer
Terri Brown, Copywriter / Project Management
Silver ADDY® Award
Austin
Dressed to Kill
For Interiors
Brian Squires, Copywriter
Francesca Klein, Art Director/ Designer
Silver ADDY® Award
Austin
Life in Our Fast Lane
Marriott Frenchman's Reef Hotel
Germaine Griffith, Copywriter
Elisa Bryan, Graphic Designer
CONSUMER MAGAZINE – Publication Design
Silver ADDY® Award

Looking Glass Design, Inc.
Destination US Virgin Islands 2005
For Destination Publications LTD
NEWSPAPER AD – Black & White (B/W) / Fractional Page
Gold ADDY® Award

Austin
Lighting
For Interiors
Brian Squires, Copywriter
Francesca Klein, Graphic Designer
NEWSPAPER AD – Color / Fractional Page
Silver ADDY® Award

Austin
You'll Love The Big New Yorker
For Pizza Hut
Brian Squires, Copywriter
Lisa Meersman, Art Director/Designer
Silver ADDY® Award
Austin
Get the Original
For KFC
Brian Squires, Copywriter
Lisa Meersman, Art Director
NEWSPAPER AD – B/W Full Page
Gold ADDY® Award And Best Of Show Print

The Paint Depot Inc.
When choosing a paint color…The Paint Depot Inc.
Michael Perron, President
Silver ADDY® Award
The Paint Depot Inc.
Extra large
The Paint Depot Inc.
Michael Perron, President
NEWSPAPER AD – B/W Campaign
Gold ADDY® Award

The Paint Depot Inc.
You Say Tomato
The Paint Depot Inc.
Michael Perron, President
Silver ADDY® Award
The Paint Depot Inc.
Cheap Thrills
The Paint Depot Inc.
Michael Perron, President
Silver ADDY® Award
The Paint Depot Inc.
In Order to Serve You Better
The Paint Depot Inc.
Michael Perron, President
NEWSPAPER AD – Color Campaign
Silver ADDY® Award

The Paint Depot Inc.
The X-file
The Paint Depot Inc.
Michael Perron, President
Silver ADDY® Award
The Paint Depot Inc.These guys…
The Paint Depot Inc.
Michael Perron, President
Silver ADDY® Award
Austin
Cartoon Newspaper Strips
For Guardian Insurance
Brian Squires, Copywriter
Paul Borghi, Illustrator
Lisa Meersman, Art Director/Designer
INTERACTIVE MEDIA – Web Sites / Consumer
Award:
Silver ADDY® Award

MLBcreative
UVI Continuing Education Web Site
For University of the Virgin Islands
Beth Mock LeBlanc, Designer
Terri Brown, Copywriting / Project Manager
Advance Design, Programming
:30 RADIO
Silver ADDY® Award

MLBcreative
McDonald's ''Bacon and Blues''
For McDonalds
Terri Brown, Copywriter
KQS Stations, Recording Studio
William Skelton, Engineer
Tony T, Announcer
Harry Melendez, Client
Silver ADDY® Award
Lambert Media Team
Budweiser "It's all here"
For Budweiser distributed by West Indies Corp.
Voice talent, Lou Lambert
Soundtrack, Lambert Media Team
:60 RADIO
Gold ADDY® Award And Best Of Show – Radio

Lambert Media Team
Western Auto Fathers Day
For Western Auto
Voice talent, Lou Lambert
Script writer, Lou Lambert
RADIO / Campaign
Silver ADDY® Award
Lambert Media Team
First Express
For First Express
Voice talent, Lou Lambert
Script writer, Lou Lambert
Voice talent, Dwight Browne
Voice talent, Gerda Morales
Co producer, Alicia Bean

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