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Charlotte Amalie
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HomeNewsArchivesDIVE SHOPS TO PROMOTE 'DIVERSe VIRGIN ISLAND'

DIVE SHOPS TO PROMOTE 'DIVERSe VIRGIN ISLAND'

Oct. 31, 2003 — Question: What's unique about St. Croix?
Answer: Where else can you dive a wall, a wreck, a reef, and a pier in the same day off the same island? "The DIVERSe Virgin Island," that's where.
A meeting on Oct. 21 of St. Croix dive operators was held at the home of Dive Experience owner Michelle Pugh to discuss and create a strategy to work together to bring divers to the island, and they've come up with the above "moniker" to give the island an identity that will promote St. Croix as a destination, said a release.
Owners of Anchor Dive Center, Cane Bay Dive Shop, N2 the Blue, Scuba Shack, Scubawest and St. Croix Ultimate Bluewater Adventures came together, "leaving their competitive natures in their cars," and sat on a porch overlooking the North Shore waters at sunset to ponder solutions. "The final outcome was to educate and promote our unique island."
Educating the local population, the dive industry, and any adventure traveler who hasn't thought of diving to St. Croix's unique dive product became the focus. Plans are in the works to revive the SCADO, the St. Croix Association of Dive Operators), which was active in the 1980s; to send out regular press releases to dive publications with news and reviews of diving "the DIVERSe Virgin Island; to try to meet a goal of bringing 100 divers to St. Croix each week; to exhibit at the Dive Consumer Shows in the United States during 2004.
The next meeting is planned for the week of Nov. 3.

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