Because of a hurricane heading for the islands, acting Tourism Commissioner Michael Bornn had to cancel a scheduled Tuesday-afternoon press conference at which he was to have announced the territory's new advertising agency.
Informed sources said the choice would be the international firm of Ogilvy & Mather.
Oglivy is the world's seventh largest advertising agency, with billings in 1997 of $8.8 billion. The firm has some 377 offices in 97 countries.
The agency recently won five awards at the prestigious Communications Arts magazine's 40th annual competition, arguably the advertising industry's most highly regarded awards.
Ogilvy & Mather won for a campaign on behalf of Mattel's Scrabble game, Junior Scrabble and three Junior Scrabble single ads. Only 3 percent of all entries to this year's competition won awards.
Other clients represented by Ogilvy include Air France, Kodak, American Express and Jaguar.
The Ogilvy network offers a full range of marketing and communication disciplines including advertising, direct marketing, interactive media, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines.
Though Ogilvy will handle the territory's advertising, Martin Public Relations remains on the job providing public relations services for the Virgin Islands.
For more information on the advertising giant, click here.
