U.S. Virgin Islands advertisements are scheduled to appear in 14 major U.S.
consumer and trade publications beginning this fall.
To get the most out of that effort, the Department of Tourism is urging members of the territory’s tourism industry to place their own ads in the same publications.
"We want to maximize this promotional effort by encouraging the private sector to piggyback on the advertising placements," said Acting Tourism Commissioner Michael A. Bornn. "Members of the hotel and tourism associations, chambers of commerce, airlines and other private companies can join with us to reach millions of readers."
The advertising schedule includes placements in Black Enterprise, Boating, Bridal Guide, Caribbean Travel and Life, Essence, Food and Wine, Islands, The New Yorker (special feature on St. Croix), Scuba Diving, Travel and Leisure, Black Meetings and Tourism, Corporate and Incentive Travel, Recommend, and Travel Weekly.
"This is an interim campaign that will allow us to maintain a presence in the U.S. market. In spite of the economic crunch that has severely effected our advertising campaign, our schedule provides broad-based coverage that involves several niche markets," Bornn said.
Consumer Publications Placements
Black Enterprise Nov., Dec., Jan.
Boating Oct., Nov., Dec.
Bridal Guide Jan./Feb., Mar./Apr., May/June, July/Aug.,
Sept./Oct., Nov./Dec.
Caribbean Travel & Life Sept., Oct., Nov.
Essence Oct.
Food & Wine Nov.
Islands Sept./Oct., Nov./Dec.
The New Yorker Oct., Nov.
Scuba Diving Nov./Dec.
Travel & Leisure Oct., Nov., Dec.
Trade Publications Placements
Black Meetings & Tourism Sept.
Meeting in the Caribbean supplement, Nov.
Corporate & Incentive Travel Sept., Oct., Nov.
Island Guide Supplement Dec., Jan., Mar.
Dive Destination supplement
Recommend Sept./Oct
Jan, Mar,
May, June
Aug.
Travel Weekly Sept.
For further information, please contact the Marketing Division of the Department of Tourism at 774-8784 or emailcrfigueroa@usvi.org.
